
It moved offices to Portland, Oregon in 2007 and, in December 2008 combined its U.S. The company's first United States headquarters were in Santa Barbara, California and then in Sun Valley, Idaho. In 2014 company sales were approximately $200 million. In 2010 company sales were approximately $100 million. In 2010, one in every three Icebreaker garments was sold in Europe, now one of Icebreaker's largest markets. The company has been growing in Europe and acquiring its distributors there. Icebreaker began selling its products in New Zealand, followed by Australia. They had developed some prototype thermal underwear made from 100% pure New Zealand merino wool, a fibre that was then of such little value that it was sold at low cost to be blended with traditional wool. Brian and Fiona Brakenridge lived on the remote Pohuenui Island in Marlborough with their two sons Ben and Sam and 5,000 sheep. Icebreaker started when, in 1994, an American girlfriend introduced Jeremy Moon, then 24, to a merino wool farmer she had stayed with as she backpacked around New Zealand. Icebreaker was founded in 1995 by Jeremy Moon, and now supplies its clothing to more than 4,700 stores in 50 countries. The company began by specialising in the creation of merino base layers and now offers underwear, mid layers, outer wear, socks and accessories based on natural fibers. Icebreaker was conceived and designed around the philosophy of sustainability, using natural fibres, environmental and social ethics, and animal welfare. It was purchased by VF Corporation, a NYSE listed entity in 2018. Simple designs gets in contrast with the refined details, making ICE PLAY’s collections suitable for every moment of the day, creating a playful contemporary sportswear.Icebreaker is a merino wool outdoor and natural performance outdoor clothing brand headquartered in Auckland, New Zealand. These feelings are translated into an eclectic collection, with a dynamic and sassy soul always with the right dose of glamour. ICE PLAY takes inspiration from travel and the constant research of inspiring places able to generate colours and emotions. In these 40 years of life, ICEBERG grew and diversified its offer thanks to a careful commercial strategy that include a wide variety of luxury items from accessories to footwear, from kidswear to beverage. Pure trend, dynamism, and pop spirit linked American pop art culture of which the Gerani’s family is a collector. The project was a success as the Advertising Campaign that included a gallery of testimonials near to the brand shot by Oliviero Toscani, between 19. ICEBERG challenge begins with a jumper collection designed in collaboration with the upcoming designer, Jean Charles de Castelbajac. Not only sportswear, but knitted sportswear. ICEBERG was born in 1974 when sportswear transformed the clothing world, revolutionizing the codes of behaviour and marking a further change in style.


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